AdBiblio evaluates 1MM+ potential advertising opportunities per second, seeking the people most likely to read a particular book. Publishers and authors can target 100+ AdBiblio Reader Interest Profiles (ARIPs) ranging from chick lit to vampires to politics.
Whether for a local book or an author tour, narrowing an ad buy to a specific location boosts the ad's cost effectiveness. We can target the delivery of ads to readers in a particular state, city, zipcode... even down to a college dorm!
In a famously opaque industry, publishers are traditionally forced to rely on generic CTRs and CPCs for judging ad performance. At Adbiblio, we've learned that these numbers just scratch the surface. Our custom ad technology provides rich data about who interacts with your ads and what content they consume. We'll even show you how your ad's performance compares with industry and genre benchmarks.